Special thanks to Jeanie Caggiano of Leo Burnett for getting the info to us. VP Integrated Marketing Communications, Lisa CochraneĪVP Integrated Marketing Communications, Nancy AbrahamĮVP/ECD/CWs: Jeanie Caggiano & Charley Wickman It's back to basics, And the basics are good, Protect them, Put them in good hands.Ĭommercial and Ad Agency credits for the Allstate back to basics advert to follow, please post the credits if any of my readers have them. People start enjoying the small things in life. And through the 12 recessions since they've noticed that after the fears subside, a funny thing happens.
Are we all going back to the basics in these tough economic times?ġ931 was not exactly a great year to start a business, but that's when Allstate opened its doors. Allstate asks us protect ourselves, possessions and to protect them by putting them in good hands. Was it worth it, Allstate? Were the good hands you've been going on about for decades always destined to be the cold, mechanical mitts of a T-800? What have you done, Allstate? And here's another important question while we're at it: What was the song in that ad? It was a toe-tapper.AllState Insurance goes Back To Basics with this new commercial. It's a good thing safe drivers are saving $700 on car insurance annually with Allstate, since that money will go a long way toward stocking up on freeze-dried food and barrels of drinking water. At worst, this all-too-literal smart car is well on its way to recognizing that it should be the one pulling the strings.
At best, we're looking at a dark reimagining of Knight Rider where KITT sees his driver as a meaty, physical means to his machiavellian ends.
Cognizant machines are one thing, but we've all seen enough sci-fi to know what happens when technology gets a big head about stuff. And is it unsettling that the hood ornament belts out a line about how the guy driving the car has "got the brawn," while she's "got the brains?" A little.
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